Penang Convention and Exhibition Bureau (PCEB) has commenced its second virtual roadshow to China 2022. This year's roadshow, in its second year, will focus on top-tier cities such as Beijing, Shanghai, Chengdu, Shenzhen, and Guangzhou. During the roadshow, approximately 150 qualified clients will be scheduled to meet with 20 of Penang's victorious vendors. According to the most recent figures, since 2016 Malaysia has accepted nearly two million Chinese nationals every year. China has long been an important market for Malaysia, especially Penang despite the pandemic that has devastated the worldwide public health and travel scene. Since early 2020, China has recovered the fastest and Penang is regarded as one of the most proactive and desired locations by the Chinese, is ready to resume bidding, negotiations, and reservations in the year 2022/2023.

Objectives of Penang Virtual Roadshow to China 2022:

1. To initiate and organize a digital trade show, connecting Penang's finest sellers to major Chinese buyers.
2. To build, foster and enrich the Chinese buyers with Penang Industry’s forums, newsletters and all modes of communication including social media.

Penang Virtual Roadshow to China 2022 will cover client’s ranging from the travel agencies, MICE planners, event organizers, associations and corporates in Shanghai, Beijing, Shenzhen & Guangzhou and last but not least, Chengdu.