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Programme
Programme 活动日程
Date : 20th - 22nd April 2022 (Wed - Fri)
日期 ： 2022年4月20日 - 22日（周三 - 周五）
Duration : 03 Days 时长 : 3天
20 April 2022
10:00 - 10:30 hrs
Opening Ceremony
开幕仪式
10:30 - 11:30 hrs
Knowledge Sharing Session 1
知识共享（一）
FORUM 1: EVOLUTION OF BUSINESS EVENTS / MICE MARKET IN CHINA
The world is slowly marching towards endemic and many countries have reopened their borders to return to the life before New Normal. Despite the positive outlook, China has still closed its borders and strictly holding on to its zero COVID cases’ policy. The pandemic definitely altered the Business Events / MICE market trend in China. This topic discusses the current trends, expectations and how China market has evolved in the past 2 years.
论坛一：中国商务活动及会展市场的变化
世界正在慢慢走向与新冠病毒共存的时代，许多国家已经重新开放边境，以恢复新常态之前的生活。尽管前景乐观，但中国仍然边境关闭，严格坚持新冠动态清零的政策。新冠疫情无疑改变了中国商务活动/ 会展市场的发展趋势。本次主题嘉宾们将讨论当前趋势、预期以及分享中国市场在过去两年的变化。
Moderator 支持人:
Alicia Yao
姚红
VICE Chairman, China Business Event Industry Committee CCOIC CCC 中国国际商会商业行业商会商务会展产业委员会副主席
Panellist 演讲嘉宾 :
The Hon. Yeoh Soon Hin
杨顺兴
Penang State Executive Councillor for Tourism and Creative Economy (PETACE)槟州旅游与创意经济事务部长
Panellist 演讲嘉宾 :
Waikin Wong
Regional Director Asia Pacific, ICCA Asia Pacific Office 国际大会及会议协会 ICCA 亚太区总监
Panellist 演讲嘉宾 :
Brick Zhao
赵珂
Director, World Tourism Alliance (WTA) 世界旅游联盟WTA服务管理部主任
Panellist 演讲嘉宾 :
Deng Qing
邓清
Secretary general, World Historic and Cultural Canal Cities Cooperation Organization (WCCO) 世界运河历史文化城市合作组织秘书长
11:30 - 12:00 hrs
Exclusive Live Presentation 1
独家直播环节（一）
Ascott Gurney Penang 槟城雅诗阁葛尼服务公寓
Presenter
Ong Lay Sim
Assistant Director of Sales
12:00 - 12:30 hrs
Exclusive Live Presentation 2
独家直播环节（二）
AC Hotel by Marriott Penang槟城万豪 AC酒店
Presenter
Jasmin Chai
蔡佳妤
Assistant Sales Manager
11:00 - 12:00 hrs
Knowledge Session 知识共享 Live Hall 直播厅
Topic : International Safe Travel Insurance Cooperation
After the pandemic, the key to the restart of the world economy lies in the recovery of production and economic recovery in various countries, which is often accompanied by the cross-border flow of business travel by chambers of commerce, associations and corporate members. The increase in the frequency of international travel has put pressure on the prevention and control of the pandemic, and imported incidental cases have increased.
It can be seen that one of the keys to whether the world economy restarts steadily lies in the security of epidemic prevention for international business travel. How do we solve this problem? The International Safe Travel Insurance Cooperation Initiative will be one of the best solutions.
主题 ：国际安全旅行保险合作
新冠疫情之后，世界经济重启关键在于各国生产的恢复和经济的复苏，这往往伴随着商会，协会和企业会员商务旅行的跨国流动。跨国出行频次的增加，对疫情防控产生压力，输入性偶发病例增多。可见，世界经济重启稳步与否的关键之一在于国际商务旅行的防疫安全保障。如何解决这个难题?“国际安全旅行保险合作”倡议 (International Safe Travel Insurance Cooperation Initiative）将是一个最佳解决方案。
12:30 - 1:00 hrs
Product Showcase 1
品牌推介会（一）
Experiences Beyond the Classroom
会议以外的真实体验
- Peranakan Mansion 槟城侨生博物馆
- Hin Bus Depot 兴巴士艺术坊
1:00 - 2:00 hrs
Break Time
休息
2:00 - 6:00 hrs
Pre-Scheduled Appointments
商务洽谈
6:00 hrs
End of Day 1
结束
21 April 2022
10:30 - 11:30 hrs
Knowledge Sharing Session 2
知识共享（一）
FORUM 2: CREATIVE INCENTIVE: HYPERPERSONALISATION & ART TO ELEVATE EXPERIENCES
Needless to say, Incentive is the most fun element of the Business Event / MICE industry. The travellers highly expect an experiential incentive journey to be remembered for a lifetime. Moreover, there is a special attraction towards a destination’s art and lifestyle experience within many markets globally. This topic is specially curated to address the challenges faced by destination marketers and shares insights on how to personalise and innovate incentive programs with a tinge of art.
论坛二：创新@奖励旅游：个性化建设与人文艺术，共促旅行体验
奖励旅游，无疑是会奖行业中最有趣的一种类型：旅游者们对它高度期待并寄予厚望。与此同时，世界上众多旅游目的地，都有着独特的艺术和人文资源，足以带给旅行者别具一格的旅行体验。本节论坛，我们将聚焦于奖励旅游目的地所面临的挑战，并共同探讨如何对目的地进行超个性化建设并利用当地人文艺术资源，以提升会奖体验。
Moderator 支持人:
Molly Zhu
朱晓萌
Vice Editor-in-Chief, MeetingsChina
Magazine 《会议》杂志副总编辑
Panellist 演讲嘉宾 :
Mint Leong
梁伟虹
Managing Director, Sunflower Holiday
Sdn Bhd 桦锋旅游有限公司执行董事
Panellist 演讲嘉宾 :
Zhao Hongyu
赵红宇
China COO,
TUI China Travel Co., Ltd. 中旅途易旅游有限公司首席运营官
Panellist 演讲嘉宾 :
Cheong Mei Fong
张美芳
Vice President,
Penang Art Society 槟城艺术协会副主席
Panellist 演讲嘉宾 :
Lee Khai
李凯
Chairman,
Penang State Art Gallery
Advisor,
Penang Art District 槟城州立美术馆委员会主席
槟城艺术区顾问
Panellist 演讲嘉宾 :
Chen Jing
陈静
Purchasing & Marketing Director,
CreditEase
CreditEase市场采购总监
11:30 - 12:00 hrs
Exclusive Live Presentation 3
独家直播环节（三）
Iconic Hotel Penang
标致酒店
Presenter
BeeAi Khor
许美爱
Director of Sales
销售总监
Presenter
Erinn Lim
林依莹
Sales Manager
销售经理
12:00 - 12:30 hrs
Exclusive Live Presentation 4
独家直播环节（四）
Malaysia Airlines
马来西亚国际航空
Presenter
Elaine Cao
Sales Executive
11:30 - 12:30 hrs
Knowledge Sharing Session 4
知识共享（四）
11:30 - 12:30 hrs
Knowledge Sharing Session 4
知识共享（四）
Topic : Post Covid-19 Trends and Needs of the China Incentive Market
This panel session aims to shed light on the needs of the Chinese incentive market in this new normal - what should destinations have prepared to welcome Chinese incentive groups and what will be the deciding factors in choosing destinations. What are the new trends - smaller group size, more niche experiences, luxury/eco/adventure - we explore what the China market wants.
主题 ：疫情后中国会奖市场的趋势与需求
圆桌论坛讨论话题，主要聚焦于如下3个：
- 我们预测一下，大概在何时，中国可能会开放出境MICE活动？或对东南亚（马来西亚）开放中国会奖团队？
- 目的地市场将做哪些准备，以迎接未来中国会奖团队的到来？或换句话说，对于中国会奖团队，什么将是未来选择目的地的重要因素？
- 疫情后，会奖活动的新趋势是什么？更安全的环境，更小的规模，更多体验活动，更奢华，更冒险，还是......？中国客人更需要什么呢？
12:30 - 1:00 hrs
Product Showcase 2
品牌推介会（二）
Nature at Your Door Step
槟城：与大自然零距离接触
- 槟城升旗山 The Habitat 生态公园
- Tropical Spice Garden 热带香料园
1:00 - 2:00 hrs
Break Time
休息
2:00 - 6:00 hrs
Pre-Scheduled Appointments
商务洽谈
6:00 hrs
End of Day 2
结束
22 April 2022
10:30 - 11:30 hrs
Knowledge Sharing Session 3
知识共享（三）
FORUM 3: THE RISE OF MILLENNIALS & GEN Z: DRIVING FORCE WITH TECHNOLOGY
The youths mainly come from two main generations, Millennials and Generation Z. It is predicted that these generations will dominate the workforce by 2025. The evolution of technology is transforming the world of work in general. The increasing number of these younger generations into the workforce is challenging the way organisation’s structure themselves, run business and adapt technology. This topic will be an interesting debate on understanding the perspectives and working apparatus of younger generation and their contribution in technology advancement.
论坛三: 千禧一代和Z世代的崛起：创新科技驱动力
伴随着科技发展，千禧一代和Z世代现在已经成为科技和其它行业的领导者。 据预测，到2025年，这两代人将主导劳动力市场。用着创新的技术，改变着企业的工作场所管理方式。 如今越来越多的年轻一代劳动力加入，对组织结构，商业运营和适应科技发展的能力构成了挑战。这一次的主题将是一场有趣的讨论，旨在了解年轻一代对科技进步与创新的观点和工作机制，以及他们在科技进步的时代里所做出的贡献。
Moderator 支持人:
Edward Aeruthayan
Digital Event Specialist, Medical Conferences Partners 在线活动计划师 / 项目经理
Panellist 演讲嘉宾 :
Jason Teh
郑庆豪
Managing Director,
PICO Malaysia
Chairman, MACEOS Youth笔克集团(马来西亚)董事经理
MACEOS Youth 主席
Panellist 演讲嘉宾 :
May Ng
黄奕勤
Marketing Manager,
Digital Penang 品牌传播与市场经理
Panellist 演讲嘉宾 :
Zhang Wei
张维
Vice President,
Comfort International M.I.C.E. Service Co., Ltd.
康辉集团国际会议展览有限公司副总经理
Panellist 演讲嘉宾 :
Su Jing
苏晶
Meeting & Conference Operation Director,
Xinhua Zhiyun Technology Co.,Ltd 新华智云会议线内容总监
11:30 - 12:00 hrs
Exclusive Live Presentation 5
独家直播环节（五）
Vouk Hotel
Jack Hong
Sales Manager
12:00 - 12:30 hrs
Exclusive Live Presentation 6
独家直播环节（六）
The Top Penang
梹城最大的室内主题乐园
Presenter
KC. Chew
周金翠
General Manager
总经理
11:30 - 12:30 hrs
Knowledge Sharing Session 3
知识共享（六）
11:30 - 12:00 hrs
Knowledge Session 知识共享 Live Hall 直播厅
Topic : Post-Pandemic: How to Face the Challenges of Corporate Meeting
& Incentives and Association Meetings Management
After the COVID-19 pandemic, restricted by the changes for the domestic and foreign travel limitations, corporate meetings & incentives and association meetings are also undergoing a process of transformation and upgrading. The format of MICE tours and association meetings will also change according to actual conditions. In this pandemic, with the exception of a few industries such as the Internet and games, most industries have been impacted to varying degrees and angles. In the post-pandemic era, the MICE industry is extremely concerned about how the market for corporate meetings & incentives and association meetings will change.
主题：后疫情时代，企业会奖和协会会议市场的转变与应对
新冠疫情之后，受到境内外疫情形势变化的限制，企业会奖和协会会议也正经历一次转型升级的过程。会奖旅游和协会会议的举办形式也会根据实际发生变化。在这次疫情之中，除了互联网、游戏等少数行业之外，绝大多数行业都受到不同程度、不同角度的冲击。后疫情时代，企业会奖和协会会议市场将发生怎样的转变是MICE行业极为关心的问题。
12:30 - 1:00 hrs
Product Showcase 3
品牌推介会（三）
Meetings of the Future
槟城: 会议的现在与未来
- SPICE Convention Centre 槟城国际会展中心
- The Blue Mansion 张弼士故居-蓝屋
1:00 - 2:00 hrs
Break Time
休息
2:00 - 6:00 hrs
Pre-Scheduled Appointments
商务洽谈
6:00 hrs
Event Ends
结束
Opening Ceremony
开幕仪式
Only on 18 May 2021只限2021年5月18日
0900 - 0930
Knowledge Session
知识共享
0930 - 1000
Product Showcase Presentation
品牌推介会
1000 - 1100
Morning Break
晨间休息
1100 - 1130
Knowledge Session
知识共享
1130 - 1230
Product Showcase Presentation
品牌推介会
1230 - 1300
Lunch Break
午间休息
1300 - 1400
PSA / Walk-In Session
预定/现场商务洽谈
1400 - 1540
Tea Break
午茶休息
1540 - 1600
PSA Continues
预定/现场商务洽谈
1600 - 1800
PSA Ends
结束
1800
18 - 20 May 2021
Event Day : Tuesday - Thursday
Duration : 03 Days
| Start Time | End Time | Tentative Programme |
|---|---|---|
| 0900 | 0930 | OpeningCeremony |
| 0930 | 1000 | Knowledge Session |
| 1000 | 1100 | Product Showcase Presentation |
| 1100 | 1130 | Morning Break |
| 1130 | 1230 | Knowledge Session |
| 1230 | 1300 | Product Showcase Presentation |
| 1300 | 1400 | Lunch Break |
| 1400 | 1540 | PSA starts / Walk-In Session |
| 1540 | 1600 | Tea Break |
| 1600 | 1800 | APSA Continues |
| 1800 | PSA End |
Friday, March 29
| Start | End | Event | Location |
|---|---|---|---|
| 6pm | 10pm |
Packet Pink-Up and Registration |
1 Wimpole St, Marylebone, London, W1G 0AE |
| 12am | 4am |
Expo/Packet Pinkup/Registration |
Royal Society of Medicine Wimpole Street |
Saturday, March 30
| Start | End | Event | Location |
|---|---|---|---|
| 5pm | 8pm |
Motivational Speaker Speech |
1 Wimpole St, Marylebone, London, W1G 0AE |
| 9pm | 12pm |
Food Restaurant Food |
1 Wimpole St, Marylebone, London, W1G 0AE |
| 1am | 3am |
Shuttles Separt Finish Line |
1 Wimpole St, Marylebone, London, W1G 0AE |